Developing a successful multicultural business strategy (MCBS) can be challenging for credit union leaders. A deep understanding of your membership and communities through a multicultural and mutigenerational lens can help. Through an exploration of our 2022 What Matters Now research report, gain data, insights and action steps to help you understand the motivations, struggles, hopes and dreams of people across race, ethnicity and generation. The report was developed with a credit union focus and includes contributions from nearly 10,000 multicultural and multigenerational participants across the country, all with the goal of helping you advance your MCBS to better serve your members and surrounding communities.