General Session
Navigating Uncertain Waters, Effectively Lending through the Peaks and Troughs of Economic Cycles

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Uncertain economic times create many challenges for lenders, especially when margins are already thin. In this session Brian Hamilton explores keys to developing an effective lending strategy that not only protects the balance sheet, but promotes sound growth during all economic cycles. He will challenge attendees to consider imperatives for strategic alignment within the organization; measured reaction to macro and micro economic events; the importance of distinguishing frequency from severity of loss; selecting the best growth initiatives based on economic conditions; and the incremental adjustments that can be made in lending programs which collectively have a positive and sustainable impact.