You are doing PR whether you know it or not. In this session, Lindsey will show how to make sure you are doing it right by breaking it down into these sections: 

• Back to the Basics: What is the definition of PR, and components included in PR
• Who Are You Targeting with Your CU’s PR? Members, Community, Media, Competitors, etc.
• Why PR Should Be Important to Your CU: Promote and transform your CU’s brand
• Who’s Responsible for Your CU’s PR? Sharing ideas and the fun across your organization
• A PR Budget is a Must: No matter your CU’s size, you should have a PR budget
• Measuring the Effectiveness of Your CU’s PR: What is important to your CU’s team members, members, and community