Join Josh on a journey through an alternate universe full of real-world examples where members love you for refinancing their loans to higher interest rates. A universe where direct loan growth is fueled by not having an online loan application. There will be no time for reality as you journey into the tremendous power of perception. Your credit union’s most powerful economics are not micro or macro, they’re behavioral. Through stories of product repackaging, focusing on experience over service, and thinking consumer-first, Josh will challenge you to think differently. Along the way, hear about why Josh believes most people would rather visit a funeral home than a branch. Buckle up, next stop…growth town.