Maximizing Growth in the Credit Union Industry:
Harnessing Modern Marketing and Technology Strategies

In today's rapidly changing financial landscape, credit unions are facing increasing competition from big banks and neobanks. To stand out and attract new members, credit unions must effectively position their core principles and value propositions in a way that resonates with today's consumers. This speech will explore modern go-to-market strategies and online tools that credit unions can use to grow deposits and membership. From leveraging digital marketing to streamlining customer experience, the speaker will share practical insights and actionable steps to help credit unions increase their reach and impact. Attendees will leave with a better understanding of how to compete and thrive in today's financial marketplace.