“That’s not my job!” Have you ever heard this phrase when asking your employees to do business development for your credit union? Whether you have someone on your staff with Business Development in their title or not, looking for opportunities to add value to the credit union should be in everyone’s job description. Laura Loy, former VP of Marketing and Business Development for a medium-size credit union and current Experience Director for On The Mark Strategies, will lead an interactive session with practical takeaways including:

• Adjusting employees' mindset and helping them understand why it’s important
• Providing them with a guide to framing the conversation and what to say
• Giving them the tools they need to succeed