Technological innovation is accelerating, and consumers insist on easier/better/faster delivery of services, but according to the Federal Reserve report, Economic Well-Being of U.S. Households in 2020, approximately 5% of adults are without a bank account and 18% are underbanked. How do credit unions, fintechs, and payments organizations ensure that all “individuals and businesses have access to useful and affordable financial products and services that meet their needs?” How can the industry meet its mission to deepen financial inclusion? This session explores these connections and how board members can be advocates for the credit union’s plan to craft culturally relevant products for the youngest and fastest-growing Asian and Hispanic communities.