If the recent past has taught us anything, it’s that the only constant is change. 

Today’s economic pressures, cultural shifts, and technological innovations are transforming how people think about money, debt, risk, and loyalty. This program offers a deep dive into those evolving attitudes—with a focus on what they mean  for credit unions competing in a changing financial landscape. 

Kim Lear’s future-focused approach draws from years of longitudinal research and generational insights to help leaders decode shifting expectations. Backed by original studies and real-world examples, this program equips attendees with a clear view of where members are heading, what’s shaping their decisions, and how to engage them effectively. 

We'll explore how generational values around trust, convenience, technology, and financial security impact how consumers select financial service providers and what that means for product design, messaging, and long-term relationships. 

LEARNING OBJECTIVES

• Understand what’s driving consumer trust—and mistrust—in credit unions 
• Explore how trends like delayed adulthood, AI-driven personalization, and  “phantom wealth” are influencing consumer decisions 
• Identify opportunities to create stickier products and messaging 
• Reimagine strategies for outreach, loyalty, and member growth across generational lines