Jessica Smith is a dynamic and compassionate service and marketing professional with over 15 years of experience leading client success, marketing strategy, and member engagement across credit unions and the financial technology industry.

Known for her ability to blend storytelling with data-driven strategy, Jessica has held multiple leadership roles including Vice President of Marketing and Client Services, where she successfully increased conversions, launched new products, and strengthened brand visibility. She excels at building relationships, creating impactful training programs, and driving cross-functional collaboration. With a background in communications and a passion for positive culture, Jessica is recognized for her strategic vision, people-first leadership, and commitment to continuous improvement. She is a Houston Business Journal 40 Under 40 honoree and a multi-time Pinnacle Award recipient from the Cornerstone Credit Union League.