In "Lending in the New Economy," Don Arkell explores the shifting dynamics of lending in an era dominated by technology and the preferences of younger generations. With 50% of the US population under the age of 40, understanding their inclination towards self-service platforms is crucial for credit unions and lending institutions to thrive. Arkell delves into the implications of this trend, offering insights on how financial organizations can adapt their lending practices to meet the evolving needs and preferences of this demographic. From leveraging digital tools to streamline processes to enhancing user experience through intuitive interfaces, this talk equips lending professionals with strategies to remain relevant and competitive in the ever-changing landscape of the financial industry.