Melanie Kennedy is the President and CEO of Southwest Financial Federal Credit Union in Farmers Branch, Texas. With a passion for collaboration and networking, she is known for her exceptional skills in fostering connections and driving success. Melanie currently serves on America’s Credit Unions’ and National Credit Union Foundation’s board of directors, where she relentlessly advocates for credit unions and their members.

She holds a Bachelor’s degree in International Business and Spanish. Melanie is a Credit Union Development Educator and alumnus of Southwest CUNA Management School. Committed to lifelong learning, Melanie continually seeks opportunities to enhance her knowledge and make impactful contributions to the credit union industry.

Outside of the office, Melanie is a mom. Together, Melanie and her daughter, Nevaeh, enjoy Jeep adventures, competition archery, and being literal chicken tenders on their farm.