In today's competitive financial services landscape, credit unions face the challenge of not only attracting new members but also fostering strong, lasting relationships across multiple generations. Each demographic has unique expectations when it comes to financial services, digital experiences and community engagement. In this presentation, Velera’s Yvonne Stelpflug will delve into the critical elements that shape an exceptional member experience, from ease of use and convenience to personalized interactions – while also addressing key strategies for retaining younger members by fostering long-term engagement.