The millennial generation has been the subject of intrigue and debate for the last two decades. Now, just as you think you’ve figured out how to reach them, their successors are following closely behind: Generation Z. Lumping these distinctly different generations into one category of “young people” is a fatal mistake for your credit union. However, with the proper marketing and strategic direction, you could make both these generations loyal to you for life.  

Learner Outcomes include: 

• Key differences between Millennials and Generation Z 
• Myths about Millennials and Generation Z 
• How to effectively market to the next generation