The credit card market continues to evolve as consumer behavior, economic conditions, and underwriting strategies shift. While balance growth has moderated, many lenders remain focused on managing delinquency risk, strengthening portfolio performance, and identifying sustainable paths to growth. For credit unions, this environment presents both opportunity and complexity. Credit card programs can deepen member relationships and expand wallet share, but success requires a disciplined approach to audience targeting, risk strategy, messaging, and channel engagement. 

In this session, TransUnion experts will share current market trends, practical growth strategies, and best practices that can help credit unions grow card originations and balances while staying attentive to fraud risk and member financial health. 

Attendee Outcomes: 

• Identify where credit unions have the strongest opportunity to grow credit card originations, balances, and member engagement 
• Learn how to target the right card prospects while balancing growth goals with fraud prevention and financial risk management 
• Walk away with practical ideas to strengthen targeting, messaging, and member engagement across key channel