Wendy Cleveland serves as president and chief executive officer at Firstmark Credit Union ($1.2B; San Antonio, TX), a cooperative committed to serving its members, school employees, and the community. Prior to joining Firstmark (March 2025), she served as executive vice president and chief operations officer at Sound Credit Union ($3B; Tacoma, WA). An industry veteran with over 30 years’ experience leading credit unions of various sizes, Wendy has a passion for driving growth by delivering on the credit union mission. She is a fierce advocate for credit unions, members, employees, and communities, having served in a variety of volunteer roles, both locally and nationally. Wendy holds a Master of Business Administration and is a CUES Certified Chief Executive.