Holly Arter is a marketing consultant and partner at Braid Creative, which helps businesses and organizations adapt their marketing efforts and media dollars to marketing trends, from engaging with millennials to leveraging social media to tapping the best stories and their own people. Arter has 20 years of client and advertising agency experience with regional and national brands, from bootstrap to multimillion-dollar budgets. Arter facilitates planning sessions with leadership and management teams, helping them better articulate their focus, understand their dream audience, and plot a vision-driven and budget-wise path to get there.