Bob Larson is a financial consultant at CUNA Mutual Group, providing financial and consulting support to the account teams for large and midsize credit unions. Larson demonstrates the financial impact of CUNA Mutual Group products on credit union financial goals. He helps account teams become more successful by providing analytical support throughout the sales process and financial coaching and training. Previously, Larson served as the director of accounting for Affinity Plus Federal Credit Union, where he was responsible for the asset liability management, investment portfolio, and monthly financial statements. He has more than 20 years of credit union experience, with expertise in accounting and finance. Larson earned a bachelor’s degree in accounting from Metropolitan State University.