Tara Street is a brand strategist and co-founder of Braid Creative, specializing in finding and sharing the stories of purposeful businesses. Street helps teams uncover their best brand messages—the ones that come from a blend of who they are as people as much as their service or product. Street has 20 years of branding and ad agency experience, from creating campaigns for billion-dollar financial institutions, to founding a business that specializes in guiding a new generation of creative entrepreneurs—both approaches based on the magic mix of the people and the product, at the heart of every brand story.