Chad Helminak is the director of the Credit Union Development Education (CUDE) program and cooperative culture at the National Credit Union Foundation. Helminak creates customized training and resources to help credit unions leverage their unique business model and apply emotional intelligence to meet the needs of members. He is a trained facilitator and creative consultant with nearly 15 years of experience in the credit union industry, specializing in culture and leadership development, strategic communications, and applied research and innovation. Previously, he worked at CUNA Mutual Group, Heritage Credit Union, Filene Research Institute, and the Wisconsin Credit Union League.