Breakout Session III
Laying the Foundation for Transformational Digital Experience

Nearly 70% of digital transformation initiatives do not achieve their intended goals. While technology may be the tool, meaningful change requires strategy alignment, goal clarity, process refinement, and an unwavering commitment to transform the experiences your members and your teams have today. In this session, Brian Hamilton will lay the foundation for organizational change and alignment that must occur for any investment in technology to be worthwhile and will briefly consider emerging technologies that enable transformation.