Jessica Vartanian, CU Lending Advice, began working with credit unions a decade ago after managing “big bank” retail branches and working in education. She led Red Rocks Credit Union in Colorado to record loan growth, established in-depth referral programs within the contact center and branches, and spearheaded enterprise systems conversions that drove efficiency while reducing expense. By marrying technology and process automation with her background in education, Vartanian developed strategies to equip credit unions with technology and process automation while simultaneously training and empowering teams to deliver exceptional member experience. Her work has received multiple awards and accolades, and she is a sought-after speaker, trainer, and mentor.