Your brand isn’t what you say it is; it's what you do every day in every single member interaction. This session will focus on identifying your existing brand and determining if it's aligned with your members' needs, market expectations, and your credit union's personality. When your brand is aligned, you'll have happier employees, satisfied members, better retention, and more wallet share. Learn the four pillars of authenticity; walk through the steps to review, define, or create your brand; and discuss how to have Disney-style service in your branch.

Knowledge Level: Basic
Pre-Requisite: None
No advance preparation required
CPE Field of Study: Communication & Marketing