As more and more Americans cut the cable TV cord for streaming services, one fact becomes more and more apparent—the consumer is in control. In this session, Holly Arter, marketing consultant and partner at Braid Creative, will look at the latest research about how consumers are using media, which mediums it may be time to let go of, and how you can prioritize to make sure you are getting the right media mix for your credit union. Whether you are buying media on your own or through an agency, this session will help ensure that you are staying on par with media trends in the U.S.

Knowledge Level: Basic
Pre-Requisite: None
No advance preparation required
CPE Field of Study: Communication & Marketing