Tim Wallace is a financial services veteran with over 20 years of experience in retail, small business, and affluent segments. Wallace has served in multiple leadership roles as a product manager, market leader, sales and learning development leader, and marketing director. With a passion for delivering exceptional customer experience and building successful teams, he specializes in market segmentation and understands how to connect solutions to meet the needs of each customer segment. Bringing experience in the banking and credit union space, he is a well‐regarded expert in sales management for deposit and loan acquisition, customer experience, operations, and process development and implementation. Wallace has built credibility as a trusted servant leader.