Name
General Session: Forget Reality, Embrace Perception for Loan Growth
Date & Time
Wednesday, October 19, 2022, 1:30 PM - 2:30 PM
Speakers
Description
General Session
Forget Reality, Embrace Perception for Loan Growth
Sponsored by 
Josh Cook will take attendees on a journey through an alternate universe full of real-world examples where members love you for refinancing their loans to higher interest rates and where direct loan growth is fueled by not having an online loan application. Cook will explore the stories of product repackaging, focusing on experience over service, and thinking consumer-first, challenging attendees to think differently.
Location Name
Edgewater Ballroom CD
Full Address
The Westine at the Woodlands
2 Waterway Square Pl.
The Woodlands, TX 77380
United States
2 Waterway Square Pl.
The Woodlands, TX 77380
United States
Session Type
Keynote