Having joined Community Choice CU in 2002 as a marketing manager, over the course of 20 years, Josh Cook expanded his role to include everything from marketing to branch operations. The now-CEO has gained considerable attention for his creative work, amassing more than 40 national marketing awards and the creation of Choice Creative Solutions, a credit union service organization specializing in marketing. Leveraging his belief that successful product sales most often exist due to perception and not reality, Cook has led teams to expand their capabilities and positively impact the credit union movement.