Don Arkell, CU Lending Advice, has a unique consulting style and passion for sales and leadership that have made him a sought-after speaker, trainer, and strategist for individual credit unions, professional associations, and industry providers. As a credit union COO, he reduced operational expenses and increased loans, total assets, and net income by moving the credit union to remote delivery for consumer loans and member service. Today Arkell works with credit unions around the country helping them grow their loan programs by improving organizational design, enhancing lending technology, and strengthening strategic planning.