We don’t know if Benjamin Franklin really said, “If you fail to plan, you plan to fail”, but if you aren’t building a strategic plan, is your credit union maximizing its potential?  In today’s competitive financial landscape, small credit unions must be proactive to stay ahead. Join us for an engaging session on the importance of annual strategic planning—a vital tool for driving growth, strengthening financial stability, and aligning leadership on key priorities. Learn from real-world case studies of credit unions that have successfully leveraged strategic planning to overcome challenges, enhanced member engagement, and thrive in a rapidly evolving market. Whether you're looking to refine your approach or build a strategy from the ground up, this session will provide actionable insights to help your credit union plan for a stronger, more sustainable future. Don't miss this opportunity to set your credit union on the path to success.