Credit unions talk a lot about personalization, but most digital experiences are still generic, disconnected, and blind to real member intent. This session breaks down how leading institutions are moving beyond personas and static journeys to deliver real-time, behavior-driven personalization across the website, applications, and online banking, without ripping out their existing tech stack. 

We’ll cover: 

• Why most personalization efforts stall at content tagging and rules. 
• How to unify anonymous and authenticated signals responsibly. 
• Practical examples of intent-based experiences that drive measurable lift. 
• What it takes organizationally, and what it doesn’t. 

This is a pragmatic, execution-focused session for leaders who want results, not theory.