Craig McLaughlin is the CEO of Finalytics.ai and a longtime builder in digital financial services. He founded Extractable in 1999, growing it from a digital agency into a respected digital strategy consultancy trusted by organizations like Visa, Wells Fargo, and leading credit unions nationwide.

In 2021, McLaughlin launched Finalytics.ai to solve a problem he’d seen for decades: financial institutions talk about personalization but fail to deliver it in practice. Finalytics enables real-time, intent-driven digital experiences across web and banking channels, without replacing existing systems.

McLaughlin brings a rare combination of technical grounding, design-led thinking, and execution focus. He holds a BSBA from the University of San Diego and an MS in information systems from Hawaii Pacific University. Outside of work, he enjoys running and racing Porsches.