Culture by Design shows how leaders can transform workplaces through deliberate connection and “brain pattern interrupts.” Long explains how FUNDAMISM™ shifts focus from frustration to possibility by helping people choose how they show up and where they direct attention. He outlines simple, actionable habits that reduce overwhelm, increase engagement, and create cultures grounded in intention. The session teaches leaders and teams that culture is created—moment by moment—and improved through consistent, purposeful behavior.