Mark Arnold is a speaker and consultant specializing in branding, marketing, leadership, and strategic planning for credit unions. He is founder and president of On the Mark Strategies and has worked with credit unions ranging from $32 million to $15 billion in assets. Arnold is the author of “Marked for Success,” “Think Huge,” “My Best Service Ever,” and “Marketing Across the Generations.” Before launching his firm, he served as a senior vice president at a financial institution in Dallas, overseeing marketing, business development, HR, and training. He has received national communications and marketing honors, including Marketing Professional of the Year. Arnold holds a bachelor’s degree in journalism from University of Texas at Austin and is an instructor at CUNA’s Marketing Management School.