Great storytelling has always helped brands earn attention. In the age of AI, it also helps brands earn visibility. In this forward-looking session, Liesel Olson will explore why cohesive brand narratives, clear messaging and credible expertise have become essential signals for both consumers and the large language models increasingly shaping online discovery. Designed for credit union marketing leaders, this 90-minute breakout will demystify GEO, explain how AI search differs from traditional SEO, and show how organizations can translate their existing strengths, member-focused stories, community impact and subject matter expertise into content that resonates with human audiences while also earning recognition from AI-powered search platforms. 

From content structure and messaging to thought leadership, PR and reputation signals, attendees will leave with a practical framework for improving discoverability in AI-powered search and a roadmap for adapting their content programs to this rapidly evolving landscape in order to become part of the answer, not just another result.