As a leader in Hiebing’s PR, Social Media & Content practice, Liesel Olson is equal parts strategist, storyteller and talent developer. Known for her ability to cultivate high-performing teams and bring clarity to complexity, she helps brands uncover the stories that matter most and connect them to measurable business outcomes. Her background spans social media, content strategy, reputation management and integrated communications, giving her a uniquely holistic view of how audiences discover, engage with and act on content.

Liesel has become a leading voice at our agency on AI-driven discoverability and GEO. She works at the intersection of content strategy, search visibility and audience engagement, helping brands create stories designed not only for traditional search engines, but also for the generative AI platforms increasingly shaping how people seek information. Her approach combines rigorous performance analysis with creative thinking, ensuring content works harder and travels farther across the modern discovery landscape.

A natural organizer and collaborative leader, Liesel is known for turning ambitious goals into achievable plans while empowering teams to do their best work. Wherever there's complexity or chaos, she's often the person bringing focus, momentum and a clear path forward.