Speaking from her 20 years of experience as a strategic marketing, branding, and planning consultant for credit unions, Amy Herbig will address key factors influencing the focus and importance the industry places on credit union marketing, branding, digital, and analytics. The session will help you shift the narrative from taking these areas for granted, to understanding that they need to be a main area of investment every credit union and the industry must embrace, as well as how to get started rethinking, restrategizing, and readapting to move forward.