Amy Herbig’s passion and expertise in marketing strategy, planning, branding, and execution spans as far and wide as her love for building relationships and delivering results. After working as a marketing manager for a multibillion-dollar credit card company and an apprentice for top-ranked national advertising and marketing professionals, Herbig found her true calling in 2002 as the head of marketing for a midsize credit union in Seattle. In just three years, the industry took notice and credit unions began requesting her diverse insight and expertise to help them through their marketing and branding challenges. In 2005, Herbig founded The BA Group, which comprises professionals from Minnesota to Texas.