Great customer experience (CX) is one of the chief competitive advantages for brands across a growing number of industries. One of the biggest roadblocks to providing a more seamless experience is lack of digital transformation. Whether the transformation helps direct interactions customers have with your brand or the operational aspects behind the scenes, the measurement of CX, or all the above, large-scale organizational change enables a better experience. Digital transformation enables benefits beyond CX, including smoother operations, a better employee experience, and a more streamlined method to collect, analyze, and improve organizational KPIs. Combined with a customer-centric mindset and an agile approach to implementation and improvement, companies can succeed with their long-term digital transformation efforts. 

In this session, you’ll learn:

●    What digital transformation is and why it’s so important.
●    Why many digital transformations fail and how can that be avoided.
●    How agile methods and processes help digital transformation initiatives achieve greater long-term success.
●    How to get started with your digital transformation initiative.