This workshop will focus on how credit union marketers can make their case for a digital marketing budget. The BA Group Founder and CEO Amy Herbig will provide an overview on conducting successful targeted marketing in 2022 and lead a workshop to explore budget charting and analysis of marketing and communication efforts. 

Attendees should come to this workshop armed with the knowledge of their current marketing budget and marketing platforms. You will walk away with an understanding of how to get your credit union on the right track, identify areas of improvement, and generate ideas for solutions.