Amy Herbig is the founder of The BA Group, an innovative marketing expert, and an industry specialist who strives to lend awareness and growth to the organizations she works with. Through The BA Group, she leads a team of professionals between Minnesota and Texas that lend their areas of expertise to help their credit union partners analyze, plan, develop, and implement marketing, branding, media, and analytical efforts. Herbig utilizes her diverse insight and expertise to help credit unions through their marketing and branding challenges.