Linda White is CEO of Upward Credit Union in Burlingame, Calif. White joined the credit union more than 35 years ago and has been its CEO since 1998. She serves on various boards and committees that support the credit union industry and the local community and is a WCMS Alumni. White’s professional achievements have been honored with awards such as the 2012 CCUL Distinguished Service Award and 2018 CCUL Kim Bannan Eternal Flame Award. In 2019 she received her Credit Union Development Educator (CUDE) designation.