Despite declining traffic, a financial institution’s branches are still the No. 1 driver of market share. But it’s no secret that most of the more than 100,000 branches across the country are not designed to live up to consumer expectations. As branches remain the most influential touchpoint affecting customer acquisition and advocacy, it’s never been more critical to get network smarter. Through analytics-based and best-practice planning, this session will demonstrate an optimization approach for using data and insights to recognize market opportunity, identify your ideal formats and footprint, design an optimal branch experience, and successfully deploy it across your network.

Knowledge Level: Basic
Pre-Requisite: None
No advance preparation required
CPE Field of Study: Information Technology