Gina Bleedorn, chief experience officer, Adrenaline, develops brand experience strategy for the company and key client accounts. Bleedorn believes in a consumer-centric, strategic approach for brands, creating meaningful experiences across channel touchpoints. An artist’s heart with a strategist’s soul, her vision integrates innovative ways of solving long-standing challenges. Adept in traditional and interactive design, Bleedorn has delivered outstanding brand and environmental solutions for financial, healthcare, and retail organizations across the country. Speaking at dozens of industry conferences each year, she shares her passion for fresh approaches to empowering clients and sparking chemistry between brands and consumers.