Member expectations are shifting fast, and competition from banks and fintechs isn't slowing down. Credit unions that can't or won't innovate will struggle to keep pace. The good news: your best source of innovation is already on your payroll.

  
As credit unions prepare for 2027, uncertainty surrounding rates, liquidity, loan growth, and credit conditions continue to complicate planning efforts. This session will examine how ALM forecasting can be used to project balance sheet growth, evaluate alternative rate scenarios, model changing loan and deposit mix, and assess the potential impacts on earnings, liquidity, and capital.

   
Participants will leave with practical frameworks to define an AI strategy, evaluate build-versus-buy decisions, prioritize investment opportunities, and develop a stablecoin position aligned to their organization's strategic objectives.

   
This session focuses on three critical AI issues every credit union should understand right now: establishing appropriate AI policies and controls, protecting confidential member and credit union information, and recognizing the risks created by inaccurate or unreliable AI-generated results.

    
Designed for credit union marketing leaders, this 90-minute breakout will demystify GEO, explain how AI search differs from traditional SEO, and show how organizations can translate their existing strengths, member-focused stories, community impact and subject matter expertise into content that resonates with human audiences while also earning recognition from AI-powered search platforms. 

   
Luke Ratlif will talk about how, whether you're running a dashboard, launching a marketing automation campaign, or experimenting with AI, the output is only as good as the data underneath it. Eric Hilaire’s session will explore practical strategies to strengthen branch operations, reduce operational risk, improve accountability, and increase visibility into day-to-day activities. 

   
Attendees will learn the Climer-Tarallo Buy-In Formula, a practical model for building decisions people genuinely commit to. Plus, get a first look at a new facilitation tool designed to put that formula into practice in real meetings.  

Attendees will leave with a more compassionate, effective approach to helping people create meaningful and sustainable financial change. 

   
Fraud is at an all-time high. According to the FTC, reported fraud losses have increased more than 40% over the last two years, and nearly half of fraud attempts on financial institutions are now AI-driven. New scams emerge every day, triggering fresh waves of loss. 

   
This session explores how organizations can bridge the gap between strategic planning and real-world results by focusing on effective execution and resource alignment.

  
Kevin will walk through CULS's approach to repossession, remarketing, and recovery. He'll cover their strategic use of multiple nationwide agents, the real costs of repossession, and how to hold agents accountable. 

In this session, BankSocial leadership will guide Council members through the key shifts impacting credit union payment strategies.