Rachel Sheerin
Rachel Sheerin is an award-winning keynote speaker, emcee, and burnout expert on a mission to help people love their work and their lives.
Rachel’s work experience spans both sides of business - sales and operations. She has built multi-million-dollar sales teams that want to grow profits and boost happiness, and trained operations teams that want to influence their sales teams to work better together.
Her drive for success led to burnout. More importantly, that burnout was the catalyst that led to a search for answers to help prevent this from happening to others.
Before burnout was a buzzword, Rachel made it her mission to understand why high performers suffer from chronic stress and overwhelm – and what individuals and organizations can do to prevent it.
A Certified Professional Behavioral Analyst, she blends behavior knowledge with burnout research, creating keynotes based in facts, science, and authentic stories. Rachel motivates and educates high performers so they can level up their success, increase their impact, and live a life they love.
Her impressive list of clients includes The Ritz Carlton, Walmart, Freddie Mac, Berkshire Hathaway, SHRM, and national associations and franchises. Rachel’s known for delivering high-impact education and motivating audiences from Seattle to Spain.
When she’s not taking selfies with event attendees around the globe, Rachel is the Director of Global Awards for the Association for Women in Events. She is also an angel investor who focuses her support on women-owned businesses.
U-Turn: How to Recharge, Reunite, and Redirect to Reach Your Biggest Goals
Rachel Sheerin is an award-winning keynote speaker, emcee, and burnout expert on a mission to help people love their work and their lives.
Rachel’s work experience spans both sides of business - sales and operations. She has built multi-million-dollar sales teams that want to grow profits and boost happiness, and trained operations teams that want to influence their sales teams to work better together.
Her drive for success led to burnout. More importantly, that burnout was the catalyst that led to a search for answers to help prevent this from happening to others.
Before burnout was a buzzword, Rachel made it her mission to understand why high performers suffer from chronic stress and overwhelm – and what individuals and organizations can do to prevent it.
A Certified Professional Behavioral Analyst, she blends behavior knowledge with burnout research, creating keynotes based in facts, science, and authentic stories. Rachel motivates and educates high performers so they can level up their success, increase their impact, and live a life they love.
Her impressive list of clients includes The Ritz Carlton, Walmart, Freddie Mac, Berkshire Hathaway, SHRM, and national associations and franchises. Rachel’s known for delivering high-impact education and motivating audiences from Seattle to Spain.
When she’s not taking selfies with event attendees around the globe, Rachel is the Director of Global Awards for the Association for Women in Events. She is also an angel investor who focuses her support on women-owned businesses.
U-Turn: How to Recharge, Reunite, and Redirect to Reach Your Biggest Goals
Celeste Madden
James Lawrence - better known as the Iron Cowboy - is a world-renowned speaker, bestselling author, and endurance athlete who redefined human potential by completing 50 Ironmans in 50 days across all 50 states - and then doing the unthinkable - 100 full-distance triathlons in 100 consecutive days.
Before becoming the greatest endurance athlete in history, James was a successful entrepreneur, running a thriving mortgage company and helping hundreds of clients build wealth through homeownership and strategic refinancing. That same relentless mindset that powered him through thousands of miles now fuels his ventures in multi-family real estate and ownership of Crumbl Cookie franchises.
He’s been named one of Sports Illustrated’s “Fittest 50,” featured in two acclaimed documentaries, and honored alongside icons like LeBron James and Conor McGregor. But James’s story isn’t just about athletic records - it’s about purpose, resilience, and refusing to settle for average.
Originally from Calgary, Canada, and now based in Utah, James is a devoted husband to Sunny and father of five. The cowboy hat he wore during races so his kids could spot him in the crowd has become a global symbol of grit, heart, and family-driven ambition.
Whether he’s conquering the impossible on the racecourse or building businesses from the ground up, James shows audiences how to lead themselves, crush excuses, and break through their perceived limits.
Welcome & Opening Session: Redefine Impossible
James Lawrence - better known as the Iron Cowboy - is a world-renowned speaker, bestselling author, and endurance athlete who redefined human potential by completing 50 Ironmans in 50 days across all 50 states - and then doing the unthinkable - 100 full-distance triathlons in 100 consecutive days.
Before becoming the greatest endurance athlete in history, James was a successful entrepreneur, running a thriving mortgage company and helping hundreds of clients build wealth through homeownership and strategic refinancing. That same relentless mindset that powered him through thousands of miles now fuels his ventures in multi-family real estate and ownership of Crumbl Cookie franchises.
He’s been named one of Sports Illustrated’s “Fittest 50,” featured in two acclaimed documentaries, and honored alongside icons like LeBron James and Conor McGregor. But James’s story isn’t just about athletic records - it’s about purpose, resilience, and refusing to settle for average.
Originally from Calgary, Canada, and now based in Utah, James is a devoted husband to Sunny and father of five. The cowboy hat he wore during races so his kids could spot him in the crowd has become a global symbol of grit, heart, and family-driven ambition.
Whether he’s conquering the impossible on the racecourse or building businesses from the ground up, James shows audiences how to lead themselves, crush excuses, and break through their perceived limits.
Welcome & Opening Session: Redefine Impossible
Drew Dudley
Fifteen years ago, Drew Dudley was the head of Canada’s largest leadership program at the University of Toronto when a group of his students secretly nominated him to deliver a TED Talk that went on to be voted one of the “15 Most Inspirational TED Talks of All Time” and gave Drew the opportunity to travel the world trying to redefine leadership for as many people as possible.
Now a Wall Street Journal Bestselling Author, speaker and educator, Drew is on a mission to help people unlearn some dangerous lessons about leadership. With clients that have included some of the worlds most dynamic organizations--including the United Nations and over 100 colleges and universities--Drew draws on over two decades of experience to blend humor, storytelling and easy-to-implement strategies into some of the most engaging and practical leadership presentations in the world. Both TIME and Business Insider have identified his work as “one of the ten speeches that will make you a better leader.” Drew currently teaches at the University of California Irvine, acts as co-host of the “Good Company” podcast and splits his time between Toronto, Canada and Washington, DC.
Closing Session: This is Day One: Creating Cultures of Leadership
Fifteen years ago, Drew Dudley was the head of Canada’s largest leadership program at the University of Toronto when a group of his students secretly nominated him to deliver a TED Talk that went on to be voted one of the “15 Most Inspirational TED Talks of All Time” and gave Drew the opportunity to travel the world trying to redefine leadership for as many people as possible.
Now a Wall Street Journal Bestselling Author, speaker and educator, Drew is on a mission to help people unlearn some dangerous lessons about leadership. With clients that have included some of the worlds most dynamic organizations--including the United Nations and over 100 colleges and universities--Drew draws on over two decades of experience to blend humor, storytelling and easy-to-implement strategies into some of the most engaging and practical leadership presentations in the world. Both TIME and Business Insider have identified his work as “one of the ten speeches that will make you a better leader.” Drew currently teaches at the University of California Irvine, acts as co-host of the “Good Company” podcast and splits his time between Toronto, Canada and Washington, DC.
Closing Session: This is Day One: Creating Cultures of Leadership
