James Lawrence - the Iron Cowboy - is the only person to complete 50 Ironmans in 50 days across all 50 states - and then raise the bar again with 100 Ironmans in 100 consecutive days.

But this keynote isn’t just about breaking records - it’s about setting new standards.

Through raw storytelling, behind-the-scenes insights, and a high-energy, multimedia experience, James challenges audiences to rethink what they believe is possible - not just physically, but mentally, professionally, and personally. He equips them to win the internal battle, push through self-doubt, and reset under pressure - especially when everything in them wants to quit.

Because when you change your internal narrative, you don’t just break limits - you redefine them.

If your team is navigating change, chasing big goals, or feeling stuck, James won’t just inspire them. He’ll equip them with a blueprint to unlock untapped performance and turn the impossible into the next milestone.

Because the finish line isn’t out there somewhere - it starts with one step, one promise, one “Here we go.”

Constant challenges are abundant in today’s world, and the power of self-leadership has never been more vital to success. Burnout levels are rising. Changes in business are happening at lightning speed. And employee engagement is plummeting.

It’s time for a U-turn. Learn how to redirect your leadership strategies, energy, and mindset to love your work and life.

Based on real-life experiences, case studies and interviews, and backed with psychological and behavioral science, this keynote will have you thinking, laughing, and opening your mind to new strategies for self-leadership, happiness, and success.

This is a ticketed event. 

When a group of prominent researchers first set out to discover how effective leaders behave, they found those individuals consistently engaged in a series of exemplary daily practices. 

They also concluded they scored 110% higher on measures of overall leadership effectiveness; were ranked 140% higher than those who didn’t demonstrate the same practices; and scored 135% higher on measures of trust by the people who worked for them. 

In this presentation, Drew Dudley teaches audiences an actionable process to model these exemplary practices and achieve the same measured results. Targeted at “culture creators and enablers” within an organization, audiences will gain a clearer picture of how to use values and action-driving questions to make normally unconscious behaviors a more consistent part of their lives and careers. In doing so, they will be better equipped to engage with their lives and work in a more positive, meaningful, and impactful manner. 

Honest, engaging, and above all useful, audiences will leave this presentation having gained clarity on how to lead with purpose and move the leadership narrative away from power and influence towards a more inclusive form centered upon who they are and how they behave.